Available for new projects — booking July 2026
I help ecommerce brands build custom Shopify themes, Shopify apps, AI-powered automations, and high-performance storefronts that increase revenue and customer experience.
Trusted by growing ecommerce brands
About
I'm Hass Ashraf — a Shopify theme and app developer who treats every store as a business, not a codebase. For over seven years I've helped DTC brands, startups, and Shopify Plus merchants turn their storefronts into their best-performing sales channel.
Most developers ship features. I ship outcomes: faster load times that lift conversion, checkout flows that recover abandoned revenue, apps that remove hours of manual work, and AI systems that let small teams operate like large ones. Before I write a line of Liquid, I want to understand your margins, your customers, and where your funnel leaks.
That's also why clients stay. I work as a long-term technical partner — the person you message when you want to test an idea, fix a bottleneck, or plan the next stage of growth.
Services
Five specializations, one goal: more revenue per visitor.
Custom Shopify themes built for speed, conversion, and scalability — designed around your brand, not squeezed into someone else's template.
Custom Shopify apps that automate operations and unlock capabilities the App Store can't — built on official APIs and made to scale.
Audits and fixes that make your store faster, clearer, and more persuasive — measured in Core Web Vitals and conversion rate, not opinions.
AI that pays for itself: support agents that resolve tickets, recommendations that lift AOV, and workflows that run your operations while you sleep.
Enterprise-grade implementations for high-volume merchants — B2B, custom checkout, and the integrations that hold your stack together.
Tell me where your store is stuck. I'll audit it and recommend the highest-ROI next step — free, no strings.
Get a Free Store Audit12-point performance & conversion audit, delivered within 48 hours.
Skills
Explore the stack by category — the radar maps depth across each discipline.
Featured Work
Outcomes over features. Here's what that looks like in practice.
Why Me
Every technical decision maps to a revenue or efficiency outcome you can measure.
Design and code choices are made the way a CRO consultant would make them.
Documented, maintainable builds your future team will thank you for.
One platform, mastered — not fifty platforms, sampled.
Automation and agents that compound your team's output, built responsibly.
Launch is the start. Most of my clients have worked with me for years.
Replies within 24 hours. Progress updates you never have to chase.
Honest scopes, realistic timelines, and a track record of hitting them.
Process
We map your goals, customers, and funnel. You get a clear plan and an honest scope before anything is built.
Technical architecture, data flows, and integrations designed for how your business will look in two years — not just today.
Clean, conversion-focused builds with weekly progress demos. No black box, no surprises.
Cross-device QA, Core Web Vitals tuning, and accessibility checks before a single customer sees it.
A monitored launch, then ongoing iteration: CRO experiments, new features, and support as you scale.
Testimonials
"Hass rebuilt our theme and our conversion rate went up 38% in the first quarter. He thinks like a growth partner, not a contractor — every suggestion came with a business reason."
"The custom app he built replaced three paid apps and a part-time hire. Communication was the best I've experienced with any developer — fast, clear, and proactive."
"We hired him for a speed audit and kept him on retainer for two years. Site went from 5s to 1.2s load time and organic traffic followed. Reliable, honest, and genuinely expert."
AI Commerce
Modern ecommerce is evolving rapidly. I help brands implement AI-powered workflows, intelligent customer experiences, automated operations, and scalable commerce systems that keep them ahead of competitors — while most developers are still catching up.
Autonomous agents that handle support, order updates, and routine merchant ops around the clock.
Chat-native shopping experiences that guide customers from question to checkout.
Workflows connecting Shopify, your tools, and AI — removing manual work from your week.
Semantic search that understands intent, so customers find products they'd otherwise miss.
Recommendations and storefront experiences tailored to each visitor, lifting AOV and retention.
Forecasting, content generation, and reporting that give small teams enterprise leverage.
FAQ
Shopify has its own architecture, constraints, and opportunities — Liquid, Online Store 2.0, Functions, checkout extensibility, app APIs. A specialist ships faster, avoids platform pitfalls, and builds with conversion and scalability in mind from day one. You're not paying me to learn Shopify on your budget.
Yes. I build public and private Shopify apps, admin extensions, and checkout extensions using Shopify APIs, Node.js, React, and GraphQL — from internal automation tools to full merchant-facing products.
Yes. I work with Plus merchants on B2B commerce, checkout extensibility, advanced workflows, and ERP/CRM integrations — the projects where platform depth matters most.
Yes. I audit Core Web Vitals, eliminate render-blocking code, optimize Liquid and assets, and typically bring stores into the green on LCP, CLS, and INP — which directly improves both conversion and SEO.
Yes. I implement AI customer support agents, AI product recommendations, AI search, content workflows, and automation systems built on OpenAI and modern agent frameworks — always measured against a business metric.
Yes. Most clients keep me on a monthly retainer for continuous improvements, CRO experiments, and technical support. You'll never be left holding a codebase no one understands.
2 project slots open for July 2026
Whether you need a custom Shopify theme, app, AI automation, or complete ecommerce solution — let's discuss how we can grow your business.
Contact
AI Commerce Insights
Beyond the hype: the three agent workflows already paying for themselves in production stores.
Coming soonData from 30+ store audits: where the milliseconds hide, and which ones customers feel.
Coming soonA prioritized roadmap for the post-checkout.liquid era, ranked by revenue impact.
Coming soon